Global Souths Conference
University of Louisiana at Lafayette
The Global Souths Conference is an annual student-led academic event organized by the English Graduate School Association (EGSA). Notably, it also lacked official branding. In collaboration with conference planners, I designed a logo with different variations suitable for use in multiple forms of digital marketing.
Mindful Massage & Wellness, LLC
The following designs were developed for my private massage therapy practice. Below are examples of the business card and service brochure designs.
Through marketing and branding strategies, gross sales within the first year of Mindful Massage and Wellness grew by 77%.
Pinhook Flea Market
The following redesigns were developed pro-bono for a local flea market. The original graphic file had been lost and no longer contained its original features (note the accessories and extremities are cut off).
The owner of the market wanted the new characters to have a Pixar animation style. The employees of the market are family members who actually volunteer their time and take great pride in the business and its functions. Therefore, to keep costs low, I utilized generative AI to create custom flea characters to the respective employees so each one was represented in the business branding as a way to signal familial ideas within the branding itself.
The previous tagline read: “We will flea you later!”
The new tagline reads: “You’ll be itching to come back!”
The business owners asked for a rustic, country, and slightly retro style in their rebrand materials and marketing assets.
Iris Marketing 